Quaker
This was the 3rd Quaker campaign we have done. There were three different products to promote using real people testimonials. As there were so many spots I did quick sketches of each set-up to illustrate the components needed. The visual concept was to have a "studio" look with elements that underlined the professions of the people interviewed.
 
Bam-Bam readies to eat giant banana.

Film Clip Available

  

Concept - Animal trainer.
 
 

Concept - Apple Farmers

  

Fake apple tree with fake apples attached. Props boys tipping a trough full of lightweight fake apples down in front of camera slow motion.
 

Concept layout for window washers.

Window washers hanging on rig in studio. Translite photo backing 60' wide 40' high. Light wind from a fan and a foreground window pane to shoot through gives a convincing vision of being up the side of a building.

  

 

Film Clip Available
 
To be sure Translite size would accommodate the action, it helped to set -up
the scene in a scaled 3D environment, and check coverage with specific lens
angle.
  Errol instructs Bam Bam in the use of the interrotron.
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