Quaker job # 4, where the packs get bigger and the visual style pushes along another notch.

"Who better to than Cupid to discuss the notions of the heart."
The concept was for a humorous Cupid character, flying on visible wires, to point out the benefits of this heart healthy cereal. The 12 foot high pack was set in a painted sepia cyc, surrounded by large tethered hearts bound in rope.

Although the concept was to use actual balloons, they were not able to be manufactured in the time, so we sculpted them out of foam and vacu-formed a number of halves from the sculpted form. Some were placed back to back to form whole hearts, and some were left as half hearts in the background We used two different sizes: 5' and 3'.

"Whole-hearted" and "half-hearted" were among the many phrases used in the process.

Bow and Arrow made from carved wood and plant on mouldings, the scrolled ends were made from 1/2 size violin necks. Painted Gold and aged.

You can just see the 1/16th" cables the hearts are hanging from, but with the heavier rope hanging below, and the whole thing swaying, they produced the illusion of floating balloons tethered to the ground with stakes. The dry-ice effect on the ground added a more mysterious quality to the set.

Film Clip Available