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Taco Bell - Ronald McDonald

Commercial uses real people who's names are actually Ronald McDonald to taste and endorse their breakfast products.
Shot at various locations where we tried to match environments to the person's personality and profession.

Winner of the Cannes -  Film: Silver Lion and Bronze Lion and PR: Silver Lion and Bronze Lion 2014
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photo of dressed area
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Sketchup model of Los Angeles Center Studios reception area which we modified to feel like a hotel reception desk. Added lighting and art work etc
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I created some abstract art work that was conceived like this (as one piece) but felt it worked better with the elements rearranged.
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rearranged

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Using the interior and exterior of the studio to create a look as if exiting an airport. Using signage, baggage, taxis etc.


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