Unilever - Project Sunlight
This was a branding project and not designed to sell any Unilever product. The conceit was to produce a short film and then show it to pregnant couples that would be later interviewed to see if the film resonated with any concerns of them bringing a child into the world. The material was shot in the UK and India. The visuals were edited quickly into a rough version and then shown to the couples who were then shot viewing it and discussing it afterwards.
Above is a concept sketch I did as an early idea of a way to present the filmed material to the couples. A more immersive gallery environment where the visuals would be prominent so that they would feature strongly while the people were interviewed and seen in the space, as opposed to the TV they were viewing.
Diagrams of how to set up the locations so as to be consistent in UK and India.
The PDF below is a typical document produced to show the elements the art dept will be supplying for the shoot.
| uniler_art_ref_for_pre-pro.pdf |