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The tireless work of Steve Hardie
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Commercials

As a designer, my emphasis in these pages is geared towards the Art Direction in the commercials. I hope to show where possible the development of sketched ideas to their subsequent realization on film. 
It's important to point out that set renderings are a "means to an end", and are rarely (except for here) meant to be seen or appreciated in their own right. They are communication tools that help the designer convey a vision so that those involved in realizing that vision have a visual map to work from. The finished set as captured on film becomes the public image. The design of the set is ultimately achieved through the continual process of conversations, drawings, construction, dressing and lighting. 
Blue titles  indicate links to pages that have details of production and/or video.
[Film credits on separate page]
Listing with visuals
Errol Morris
7th Generation
​Benjamin Moore
Miller High Life
Best Buy
Nike - Late Bloomer/After
​AT&T - PSA texting and driving
Domino's Pizza
Sonnet Insurance
​Chase Bank
​Square
Omaha Steaks
Verizon
CA Lottery
Theranos ( in development)
Visa - World Cup - Nobel peace prize winners
T-Mobile
Hotwire
Taco Bell Breakfast with Ronald McDonald
NFL Superbowl - "we"
H&R Block - "Get your Billion back America"
Unilever - Project Sunlight
Communities in Schools
USPS
Apple i-phone
General Mills - Cereal Walk
Google-Motorola
H&R Block
H&R Block
Toyota                                      
Kaiser  Permanente                   
Marie Callendar's                      
Turbo Tax                               
Blackberry                               
Nike                                         
University of Phoenix               
Plan "B"                                   
Oreo                                        
Ameriprise                                
Intel                                         
University of Phoenix                
FRS - Jordan Romero, Tim Tebow        
Diet Pepsi 
E Harmony
T Mobile
Target - Pharmacy 
Chevy - Traverse  
Nasdaq
Full Tilt Poker  
KFC  
Target  
Nationwide 
Depends  
Nike - Excuses  
Apple iphone  
Clorox  
UPS -whiteboard  
Exxon  
Reebok  
Lexus  
Nissan  
Silk Soy Milk Cows                                      
AT&T Yellow Pages                 
Sprint  
Expedia                                   
Quaker Oats                           
TIAA Creff                               
H.S.B.C.  
Toyota  
State Farm  
Cingular Wireless  
Quaker Oats 
Quaker Oats  
Miller high Life 
H&R Block 
Yellow Pages  
CVS Pharmacy  
Brown & Co.  
Cisco  
Apple  
Nike  
Infone 
Southern Comfort 
American Express  
Booster Seat  
Norry Niven
"
The Four" Promo
James Avery Jewelry
KIA - Stuntman

Harry Cocciolo
Voya
Honey Baked Ham
Nature Made Vitamins

​Henry Lu
Braun 

Dewey Nicks
Cover Girl 

Gavin Bowden
GMC Envoy   

Eric Steinman
McDonalds  
Rescue Heroes  
Scott Tissues  

Jonas Frick
Ericcson  
Subway  
Credit Suisse 
Subway  
Volkswagen  
Pontiac Aztek  
Peugeot  
Clairol  
Suntrust 
Vitalite  
BN cookies
Librese  
Stimorol
DCA Power  

Simon West
Taco Bell
AT&T  
Sprite 
Pizza Hut

Chris Milk  
Energy / Power Commision 


Danny Ducovney
1999  AT&T  

Lenny Dorfman
GTE   
Anti-Smoking

Tracy Helm
Interland   

Chris Bartle
Johnson & Johnson  
  
David Kellog
Taco Bell        

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